It is either an abdication of will, allowing oneself to be attracted by whatever or whoever is most powerfully magnetic in the moment. Or else it is an intentional bending of the will towards something or someone whose worthiness moves us, but does not force us.
In a sense, since our will is always active, we are always worshiping. Either passively or actively.
The life of faith is a process of transformation from passive worship of untrue gods, to active worship of the true God.