Is essential to being understood. It does you little good to say anything at all if you’re only speaking your own language that the other person can’t interpret.
This is what all parents know. The babbling of a baby can be cute and all, but when real communication with actual intelligible words begins to happen, it’s a game-changer.
This is what all good public communicators know. An audience can only receive what is being expressed if it’s in words that they know, words they are familiar with and mostly use in their daily life.
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