Be a visionary leader.

Be a trailblazer.

Be a trendsetter.

Be an influencer.

Be a Lone Ranger.

Be an independent thinker.

Be a self-made man or woman.

Be self-reliant and self-sufficient.

Such is the call of our culture. But it’s a lie. Little more than a marketing strategy. And it’s so loud and pervasive and persistent that it’s hard to truly hear the call of Jesus: “Follow me.” We’re conditioned to not hear it. Our environment is designed to drown it out.

As well you can. Hang out with them. Spend time with them. Do the ordinary things of life with them. Wait and watch, and the moment you spot Jesus, simply draw their attention.

Here’s the thing: Most people spend at least a good chunk of their life not recognizing Jesus. If for no other reason than life is busy and there’s a whole lot of other things to pay attention to like jobs and families and food. Sometimes even when we would like to notice him, we just blink and miss him.

So we need a little assistance.

At some point while following Jesus, he’s likely to turn around and ask you, “What do you want?”

It may come as a surprise (which I think is part of his strategy). And you may not know how to give a truly honest answer (which is what he wants from you). And it may be that you aren’t even tuned into your desires enough to know what you want (which is part of the work he is inviting you into).

Doesn’t Jesus already know what I want? Shouldn’t I be asking him what he wants? Why does it even matter what I want?

Better than you can. Hang out with them. Spend time with them. Do the ordinary things of life with them. Wait and listen for the moment that they spot him.

Here’s the thing: Most people spend at least a good chunk of their life not recognizing Jesus. Even John, the cousin of Jesus, certainly knew him, but didn’t recognize him until much later. Once we recognize him for the first time, the rest of our life involves becoming incrementally attentive.

It’s one thing to let someone immerse you in water. To let them lay you down and hold you under—at least for a brief few seconds—as a tangible enactment on the outside of a cleansing that has happened on the inside.

It’s another thing to let Jesus immerse you in his Spirit. To let let him overwhelm you from the inside out with his power and presence.

We call both of these baptism.

As if once that’s dealt with, in whatever way my theology makes room for, then everything is hunky dory and life can go on and I can enjoy myself blissfully unconcerned about eternal fire.

Nor is your sin the problem. As if all that matters is whatever bad thing you’ve ever thought or done or thought about doing was now erased from the divine ledger and now God says you’re cool.

Nor is sin our problem. As if human beings are the only thing God loves or cares about. We might very well bear culpability for enacting sin and need to be set free from our own self-inflicted suffering, but there is a lot more that suffers from the consequences of sin than people.

Bethany means “House of Misery” or “House of Affliction.” Not exactly the kind of thing a town would post on the front of its Visitors Bureau brochure: Misery and Affliction live here!

In the first centrury, Bethany was a tumble-down town, little more than a pass-through for those on their way to bigger and better places. Yet it was—without much explanation at all—a favorite place of Jesus of Nazareth. Almost more than any other place in the Gospels, Bethany is a frequent stop, and the location of a number of significant events:

Why do you run a business? You’re no Gates or Bezos or Musk.

Why do you teach? You’re no Aristotle or Sullivan or Montessori.

Why do you play guitar? You’re no Hendrix or Segovia or Abasi.

Why do you write poems? You’re no Neruda or Collins or Dickinson.

Why do you paint? You’re no Rembrandt or Picasso or Kahlo.

Why do you play sports? You’re no Pele or Jordan or Manning.

Why do you fight for justice? You’re no Chavez or Mandela or King.

Nope. You’re not. And you never will be. And that’s ok.

Trying to be someone awesome. Trying to accomplish something that catches others’ attention. Trying to live up to others’ hopes for you.

There will always be someone trying to talk you into their version of greatness. Don’t buy it. It’s all hype and propaganda. You’ll never quite match up, and chasing the ghosts of notoriety will only leave you feeling tired and joyless.

Means also knowing who you are not.

John the Baptist had an interesting response to the Jewish leaders when they asked who he was: “I am not the Messiah.”

“Messiah” was a loaded term for first-century Jews. It still is for 21st-century Jews, as well as  for Christians. It also has broader connotations in common culture. Perhaps a helpful way of thinking about it is to say that to be the Messiah is to be limitless and to not be the Messiah is to have limits.